Xbox Game Pass, #HereToPlay
We partnered with a team of global content creators to unveil Xbox Game Pass’ new mobile game streaming service.
Battlefield Mobile, Visual Identity
We crafted an ownable brand identity immediately recognizable as part of the hard-hitting gritty legacy of the Battlefield franchise.
Demystifying AI Creativity
A deep dive into generative imaging and the practical application of machine learning in professional creative workflows.
Xbox Series S, Simply Next Gen
We reintroduced the world to Xbox Series S with this global integrated marketing campaign.
Gears 5, Fractured
We made Xbox’s Instagram account disappear to cause chaos and hype for the launch of Gears 5.
Call of Duty, Hack in Black
We revealed the new Call of Duty with a cryptic, brute force, in-game Snapchat integration.
Mortal Kombat X, Beyond Kombat
We developed a supporting cast within the Mortal Kombat universe to show fans who really makes the Kombat possible.
Xbox, “Social Evolution”
We redefined Xbox’s presence on social media with a new brand voice and creative strategy to build a massive, rabid fanbase.
Sunkist Rebrand
We changed literally everything about the Sunkist brand to shift the nearly universal misperception that they are a sugary orange soda product.
Hawaii Visitors & Convention Bureau, WFH
We asked New Yorkers to WFH(awaii) to take their grind to the next level in this creative-driven earned media campaign.
Microsoft Surface, Designed on Surface
We put Microsoft Surface in the hands of renowned street artists and turned them loose to create murals in 17 global cities.