I launched my career during the Bay Area startup boom of the late 2000s, starting out as an Art Director and Visual Designer. By the early 2010s, I had shifted into advertising and marketing, working with Fortune 100 clients across various agencies.

With a deep well of experience, I excel in building brand identities, crafting global campaigns, directing live-action spots, and developing foundational creative strategies. I also navigate emerging media fluently, leveraging earned, influencer, and social channels effectively.

As a leader of creative groups, I guide multi-disciplinary teams of creatives and strategists to achieve a unified vision. I do this by shaping creative cultures that are collaborative and supportive — empowering abstract thought and insightful creativity that serves a purpose.

Since 2022, I've become heavily involved with generative imaging (AI) - understanding it’s potential and how it evolves the professional creative process. From finetuning and training custom AI models to deploying custom generative imaging pipelines to training creative teams on this tech — I'm committed to shaping the future of creativity through innovation and embracing the unknown.